Imagine having to win over the girl of your dreams... every friggin' day.
Henry Roth, a marine-life veterinarian living in Hawaii, meets Lucy Whitmore, an art teacher, in a cafe one morning. They eventually develop a relationship, but it soon emerges that Lucy suffers from anterograde amnesia from a car accident she was in a year earlier.
Her condition has left her with no memory of anything between the day of the accident and the present, because she is incapable of converting short-term memories into long-term memories.
At the beginning of each day, she loses all memory of the past day. She innocently believes every day to be October 13, 2002.
Her father and brother attempt to reenact the activities of October 13th, her father's birthday, every day, to prevent her from suffering from learning about the accident.
Because of Lucy's condition, Henry is forced to find new and imaginative ways of winning Lucy over every day, to the disapproval of her father and brother. They order him to stop meeting her at the cafe, fearing that he will take advantage of her innocent state. Henry, in keeping with his promise, contrives to meet her each day as she is on the road driving home from the cafe. They agree to allow Henry to see Lucy because they appreciate his determination and the fact that he makes her happy, and the next morning Henry shows up at their house with a video explaining the accident and everything that has happened since.
